Cuneyt Yavuz began his career with Procter & Gamble in 1992. He held various sales and marketing positions during his 20 years with the company. He managed Duracell, Oral-B, Braun and Gillette brands for Turkey, as well as for Eastern Europe, Balkans and Israel from the Istanbul headquarters. He was appointed Country Director-Poland in 2003 and lived in Warsaw for 5 years managing the whole portfolio of brands for Poland and the Baltics.
Cuneyt has served as Mavi’s CEO since November 2008 and oversaw its expansion with sales and profitability growing more than threefold during his tenure.
Founded in 1991, Mavi is the leading jeans brand in Turkey for the last 20 years. Mavi Global Headquarters is in Istanbul, Turkey and has offices in the USA, Canada, Germany, the Netherlands, Russia and Australia.
Cuneyt Yavuz received his BA in International Relations from Boğaziçi University and an MA from Johns Hopkins University.
In the recent years, the greatest passion of Cuneyt Yavuz is cycling with his wife and daughter on tracks in different destinations across Europe.